Any non-trivial project, be it a startup, a political organization or a civil society initiative, will most likely fail.
Things like “no middlemen” and “decentralization” are not actual end user benefits, they only potentially generate benefits indirectly. Perhaps even more so than in the Bitcoin space, using the Ethereum platform seems to be a decisive end-goal for people in Ethereum projects, rather than providing a better solution to a real world problem.
